The Wild
truth
We’ve come a long way in almost three decades, and have some wild stories to prove it.
Our tale begins in 1996 with two entrepreneurs and a dream: to free Albertans from the tyranny of boring beer.
Mike and Alan’s strategy was simple: put Wild Rose Beer in the hands of Albertans, and it will surely win their hearts. Through two decades of block parties and adventure sports—with an old air force hangar thrown in for good measure—the strategy worked. Today, we’re proud of our award-winning creations. But we’re most proud to be Alberta’s Craft Beer.
We offer everyday folks highly consistent craft beers to pair with all the experiences Alberta has to offer.
This is what
we’re all
about
Authentic Roots
We’re brewed right here in Alberta and lend a hand wherever we can. We love to support local causes and partner with folks who keep our communities thriving.
Craft Quality
Fresh, creative, and true to the craft. Our Quality Control and Innovation Lab makes sure every beer hits the mark.
Good People
Our people are what make the beer and the community, so we make sure they love what they do. We’re named in Canada’s Top 100 Small & Medium Employers, and we’re proud of it.
Community Spaces
It’s about more than beer to us. We’re honoured to be a place where friends and neighbours can come together for laughs, stories, and wild adventures.
Beer for a Cause
Our brewery is rooted in more than just craft beer. We’re proudly connected to the people and places that make Alberta special. From local partnerships to charitable programs, our community is at the heart of everything we do. Learn more about how we give back and how you can join us.