MYTHOLOGY

WE’VE COME A LONG WAY IN TWO DECADES, AND HAVE SOME WILD STORIES TO PROVE IT

Our tale begins in 1996 with two entrepreneurs and a dream: to free Albertans from the tyranny of boring beer. Mike and Alan’s strategy was simple: put Wild Rose Beer in the hands of Albertans, and it will surely win their hearts.

Through 2 decades of block parties and adventure sports – with an old air force hangar thrown in for good measure – the strategy worked. Today, we’re proud of our award-winning creations. But we’re most proud to be Alberta’s Craft Beer.

Promise

 Keeping Alberta wild, one beer at a time

AUTHENTICALLY LOCAL

We create awesome beer for an awesome province. Wild Rose is locally owned and operated, and only available in Alberta.

CRAFT QUALITY

Our Quality Control and Innovation lab helps us brew the freshest, most creative beers. Our commitment to the craft ensures we maintain our single and small batch brewing practices.

CREATOR OF PAID HOBBIES

Named a top employer by Canada’s Top 100 Small & Medium Employers, we’ve created 52 awesome careers (“paid hobbies”) for Albertans doing good work for a great company.

GOOD NEIGHBOURS

Our community-minded initiatives lend a neighbourly helping hand to other organizations dedicated to making Alberta even more awesome.

Creations

THE UNBRIDLED ALBERTA SPIRIT: BOTTLED, KEGGED AND CANNED

Our mission is to pack each bottle, keg and can with the Alberta spirit: wild, strong, and free.

CORE CREATIONS

#WILDBEERATIONS

We’ve experimented with mixing our beers to make Alberta’s wildest craft combinations

EXPLORE

SHOUT OUTS

WE’RE INSPIRED BY THE AWESOME FEEDBACK. THANKS, ALBERTA!

We’ve come a long way since delivering kegs in the back of a ’99 Yukon, and people have noticed. Here are the shout outs closest to our heart.

VELVET FOG: (CANADIAN WHEAT)

Canadian Brewer’s Awards Judges Selection. As a young brewery trying to stand out we may have invented a beer category. Though we won a fictional category, this remains one of our favourite shout outs.

CHERRY PORTER: 1000 BEERS TO
TRY BEFORE YOU DIE

There are some amazing craft brewers on this planet, so it’s an honour to have one of our concoctions make this list.

CONSUMER CHOICE AWARDS
SOUTHERN ALBERTA

6 YEARS RUNNING

CANADA’S TOP 100
SMALL & MEDIUM EMPLOYERS

3 YEARS RUNNING

OUR FRESH ATTITUDE

ALBERTANS DON’T LET ALBERTANS DRINK STALE BEER

Like many good things, fresh is best. All-natural preservative-free beers like ours are no different. We’re proud to serve Alberta the freshest, tastiest, and wildest beer around. This means we’ve invested in the people and processes necessary to deliver.

Check out our Quality Control (QC) page to see how we keep WR beer as fresh as our attitude, and tips on keeping your beer the freshest and most flavourful at home.
READ MORE

Have a question about our commitment
to fresh? Send a note to our QC team
CONTACT QC

WILD CREW

FROM OUR BREWERY TO YOUR FRIDGE

Our founders had a simple philosophy: put Wild Rose Craft Beer in the hands of Albertans, and it’s sure to win their hearts. Here’s the team that makes that happen.

COMMUNITY

OUR COMMUNITY MADE US WHAT WE ARE TODAY. HERE’S HOW WE SAY THANK YOU.

PATRONS PINT
Every month we donate proceeds from a select Taproom pint to an organization aimed at making Alberta even better. There’s never been a better reason to join us for a pint!

Now supporting

COMMUNITY JOINT VENTURES
From fundraising to sponsorship opportunities, we love working with local partners who make Alberta even more awesome.

Join the community

GET IN TOUCH

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