WE’VE COME A LONG WAY IN TWO DECADES, AND HAVE SOME WILD STORIES TO PROVE IT
Our tale begins in 1996 with two entrepreneurs and a dream: to free Albertans from the tyranny of boring beer. Mike and Alan’s strategy was simple: put Wild Rose Beer in the hands of Albertans, and it will surely win their hearts.
Through 2 decades of block parties and adventure sports – with an old air force hangar thrown in for good measure – the strategy worked. Today, we’re proud of our award-winning creations. But we’re most proud to be Alberta’s Craft Beer.
WE’RE INSPIRED BY THE AWESOME FEEDBACK. THANKS, ALBERTA!
We’ve come a long way since delivering kegs in the back of a ’99 Yukon, and people have noticed. Here are the shout outs closest to our heart.
VELVET FOG: (CANADIAN WHEAT)
Canadian Brewer’s Awards Judges Selection. As a young brewery trying to stand out we may have invented a beer category. Though we won a fictional category, this remains one of our favourite shout outs.
CHERRY PORTER: 1000 BEERS TO TRY BEFORE YOU DIE
There are some amazing craft brewers on this planet, so it’s an honour to have one of our concoctions make this list.
Like many good things, fresh is best. All-natural preservative-free beers like ours are no different. We’re proud to serve Alberta the freshest, tastiest, and wildest beer around. This means we’ve invested in the people and processes necessary to deliver.
Check out our Quality Control (QC) page to see how we keep WR beer as fresh as our attitude, and tips on keeping your beer the freshest and most flavourful at home. READ MORE
Have a question about our commitment to fresh? Send a note to our QC team CONTACT QC
OUR COMMUNITY MADE US WHAT WE ARE TODAY. HERE’S HOW WE SAY THANK YOU.
PATRONS PINT Every month we donate proceeds from a select Taproom pint to an organization aimed at making Alberta even better. There’s never been a better reason to join us for a pint!