THE WILD TRUTH
WE’VE COME A LONG WAY IN TWO DECADES, AND HAVE SOME WILD STORIES TO PROVE IT
Our tale begins in 1996 with two entrepreneurs and a dream: to free Albertans from the tyranny of boring beer. Mike and Alan’s strategy was simple: put Wild Rose Beer in the hands of Albertans, and it will surely win their hearts. Through 2 decades of block parties and adventure sports – with an old air force hangar thrown in for good measure – the strategy worked. Today, we’re proud of our award-winning creations. But we’re most proud to be Alberta’s Craft Beer.

SHELF LIFE GUIDELINES

PROMISE
KEEPING ALBERTA WILD, ONE BEER AT A TIME

AUTHENTICALLY ALBERTAN
Wild Rose Brewery beer is brewed in Alberta & crafted with quality ingredients, by quality characters.

CRAFT QUALITY
Our Quality Control and Innovation lab helps us brew the freshest, most creative beers. Our commitment to the craft ensures we maintain our single and small batch brewing practices.

CREATOR OF PAID HOBBIES
Named a top employer by Canada’s Top 100 Small & Medium Employers, we’ve created 52 awesome careers (“paid hobbies”) for Albertans doing good work for a great company.

GOOD NEIGHBOURS
Our community-minded initiatives lend a neighbourly helping hand to other organizations dedicated to making Alberta even more awesome.
SHOUT OUTS
WE LOVE OUR BEER AND SO DOES ALBERTA

4 YEARS RUNNING

7 YEARS RUNNING

2008
Wheat Beer – North American
Silver: Velvet Fog
Barley Wine
Silver: Barley Wine
2015
North American Premium Lager
Bronze: Electric Avenue
Kellerbier/Zwickelbier
Bronze: Natural Born Keller
2016
Kettle Sour
Bronze: Cowbell

2014
Electric Avenue
2015
Switch Hitter
Natural Born Keller
IPA
2016
IPA
Electric Avenue
2016
Barracks Brown

2019
Best IPA
High Harvest Hemp SPA