THE WILD TRUTH
WE’VE COME A LONG WAY IN TWO DECADES, AND HAVE SOME WILD STORIES TO PROVE IT
Our tale begins in 1996 with two entrepreneurs and a dream: to free Albertans from the tyranny of boring beer. Mike and Alan’s strategy was simple: put Wild Rose Beer in the hands of Albertans, and it will surely win their hearts. Through 2 decades of block parties and adventure sports – with an old air force hangar thrown in for good measure – the strategy worked. Today, we’re proud of our award-winning creations. But we’re most proud to be Alberta’s Craft Beer.
MEET THE BADGER
OUR QUALITY CONTROL LAB BADGER HAS CLAWS—PROVEN BY OUR BEER.
Badgers will stop at nothing to get what they want. They are meticulous and persistent, much like the quality control personnel in our world class lab. Albertans don’t let Albertans drink stale beer.
METICULOUS AND PERSISTENT
Badgers will stop at nothing to get what they want. They are extremely persistent. Fiercely independent and aggressive when threatened, our Lab Badger stubbornly ensures every drop of liquid we package is top notch. Look for the Lab Badger’s icon on all our packaging that certifies this product has been approved by our Lab Badger before leaving the building as well as the date it was packaged.
SHELF LIFE GUIDELINES
KEEPING ALBERTA WILD, ONE BEER AT A TIME
Our Quality Control and Innovation lab helps us brew the freshest, most creative beers. Our commitment to the craft ensures we maintain our single and small batch brewing practices.
CREATOR OF PAID HOBBIES
Named a top employer by Canada’s Top 100 Small & Medium Employers, we’ve created 52 awesome careers (“paid hobbies”) for Albertans doing good work for a great company.
Our community-minded initiatives lend a neighbourly helping hand to other organizations dedicated to making Alberta even more awesome.
WE LOVE OUR BEER AND SO DOES ALBERTA
4 YEARS RUNNING
7 YEARS RUNNING
Wheat Beer – North American
Silver: Velvet Fog
Silver: Barley Wine
North American Premium Lager
Bronze: Electric Avenue
Bronze: Natural Born Keller
Natural Born Keller
High Harvest Hemp SPA