THE WILD TRUTH

WE’VE COME A LONG WAY IN TWO
DECADES, AND HAVE SOME WILD
STORIES TO PROVE IT

Our tale begins in 1996 with two entrepreneurs and a dream: to free Albertans from the tyranny of boring beer. Mike and Alan’s strategy was simple: put Wild Rose Beer in the hands of Albertans, and it will surely win their hearts. Through 2 decades of block parties and adventure sports – with an old air force hangar thrown in for good measure – the strategy worked. Today, we’re proud of our award-winning creations. But we’re most proud to be Alberta’s Craft Beer.

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MEET THE BADGER

OUR QUALITY CONTROL LAB BADGER HAS CLAWS—PROVEN BY OUR BEER.

Badgers will stop at nothing to get what they want. They are meticulous and persistent, much like the quality control personnel in our world class lab. Albertans don’t let Albertans drink stale beer.

METICULOUS AND PERSISTENT

Badgers will stop at nothing to get what they want. They are extremely persistent. Fiercely independent and aggressive when threatened, our Lab Badger stubbornly ensures every drop of liquid we package is top notch. Look for the Lab Badger’s icon on all our packaging that certifies this product has been approved by our Lab Badger before leaving the building as well as the date it was packaged.

PROMISE

KEEPING ALBERTA WILD, ONE BEER AT A TIME

AUTHENTICALLY LOCAL

We create awesome beer for an awesome province. Wild Rose is locally owned and operated, and only available in Alberta.

CRAFT QUALITY

Our Quality Control and Innovation lab helps us brew the freshest, most creative beers. Our commitment to the craft ensures we maintain our single and small batch brewing practices.

CREATOR OF PAID HOBBIES

Named a top employer by Canada’s Top 100 Small & Medium Employers, we’ve created 52 awesome careers (“paid hobbies”) for Albertans doing good work for a great company.

GOOD NEIGHBOURS

Our community-minded initiatives lend a neighbourly helping hand to other organizations dedicated to making Alberta even more awesome.

WILD CREW

FROM OUR BREWERY TO YOUR FRIDGE.

Here’s the folks to talk to in order to make that happen; our sales team.

SHOUT OUTS

WE LOVE OUR BEER AND SO DOES ALBERTA

4 YEARS RUNNING

7 YEARS RUNNING

2008

Wheat Beer – North American

Silver: Velvet Fog

Barley Wine

Silver: Barley Wine

2015

North American Premium Lager

Bronze: Electric Avenue

Kellerbier/Zwickelbier

Bronze: Natural Born Keller

2016

Kettle Sour

Bronze: Cowbell

2014

Electric Avenue

2015

Switch Hitter

Natural Born Keller

IPA

2016

IPA

Electric Avenue

2016

Barracks Brown

2019

Best IPA

High Harvest Hemp SPA

Keegan EvansAbout